Rebranding Home
Posted by Nick on April 3rd, 2009One of the reasons I have started this blog is to get some thoughts and inspiration on one of my projects.
The City of Stoke-on-Trent is my home town and a place that I’m incredibly proud to have come from. It’s not the best place in the world, but the people who live there are great, considering all they have gone through in the past. Most of the local industries have declined with the closing of the mines, the potteries and other factories and the city is becoming based on service industry alone.
For a place that has seen such creativity in the past, for a city that is in Staffordshire; “The Creative County”, and for an area that has two universities and three FE colleges, the branding of the city is so lacking in inspiration that it depresses me.
Which is why I’m determined to at least demonstrate that the city can produce some amazing creativity even if the institutions that might once have provided it are no longer there.
I already have several ideas for posters and already have some designs for some clothing sorted, so hopefully posting this will inspire me to get a move on with it.
In addition I have a name for my organisation:
Stoke Wares And Goods
This principally came from my long-running desire to one day sell bags branded SWAG, so hopefully that dream will soon come true! I’ve made a start on a corporate identity in my sketch book while travelling on the tube and I’ll put them up once I’ve got a bit of time to concentrate on it.